Astrid and Emma

from

Glammrags

TELL US 3 FACTS ABOUT YOU?

1. We’ve know each other over 20 years.

2. We are both Virgos

3. Emma has black coffee, Astrid has white, but we both HAVE to have our beloved coffee!

WHEN DID YOU SET UP YOUR BUSINESS?

We are officially 1 year old! We launched 28th Sept 2016 but started discussing the business in April 2016

WHAT INSPIRED YOU?

EMMA​: For me it was contantly buying so many accessories for my girls and for birthday gifts, seeing the gap in the UK market and then the idea to leverage the Glammrags brand off my lifestyle blog, The Glam Mummy.

ASTRID​: For me it was my love of fashion and career history in retail buying that inspired an online retail shop idea. I loved my old jobs but I knew they wouldn’t give me the ability to fully work around my family and so wanted to create something that would allow this.

WHAT PRODUCTS DO YOU SELL/SERVICES DO YOU OFFER?

EMMA​: We are a lifestyle brand and have launched with hair accessories for kids. Expect to see more lifestyle accessories this season as well as some extras for mums too! Boys accessories are on the cards soon…

WHERE CAN PEOPLE PURCHASE FROM YOU/HOW CAN THEY GET IN TOUCH?

ASTRID​: Directly from our website www.glammrags.com. We are currently expanding the number of boutiques that will stock Glammrags and will soon be adding a ‘Stockists’ section to the shop so you can find a boutique in your area.

WHAT IS THE BEST THING ABOUT RUNNING YOUR OWN BUSINESS?

EMMA​: Definitely the flexibility – this is always the first answer from both of us! We were both looking for something that allowed us total flexibility when we first brainstormed the business. Although this does mean late nights and juggling around kiddies, squeezing in an hour here and there, Glammrags still has the major benefit of allowing us to be with our young children and run a business at the same time.

WHAT IS THE HARDEST THING ABOUT RUNNING YOUR OWN BUSINESS?

ASTRID​: Balance, the ever elusive balance! Juggling family and work can really be quite tricky. Some weeks we feel we’ve been stretched to our maximum after constant late nights and juggling a million balls. And then we have our best sales week yet or get featured in a lovely magazine and it’s all worth it. Difficult! But worth it.

TELL US A BIT ABOUT YOUR PRODUCTS, DESIGNS, HOW YOU MAKE YOUR PRODUCTS OR
DELIVER YOUR SERVICE.

EMMA​: Our ethos is Love, Laugh, Sparkle! Every product and element of what we do has to be for the love of it and because it brings us joy (and laughter!
Our product design sessions are the best for this; this is when we tend to create as many wonderful and whacky product options as possible and end up in hysterics in the process!)

ASTRID​: And we can’t do without the sparkle. Although both of our wardrobes contain fairly neutral palettes we absolutely cannot resist elements of shimmer and sparkle. Most of our products are handmade and finished and we have a huge variety of fabrics, colours and textures to choose from. EMMA​: We love choice and we feel we’ve give our customers loads
of it!

WHAT EXCITING THINGS HAVE YOU GOT PLANNED?

EMMA​: We’ve got some very exciting new product launches coming in the run up to Christmas…think jewellry, bag accessories and some sparkly new headgear! ASTRID​: For now be sure to check out our French Collection and our Winter Luxe collection both of which we launched recently and have all the wonderful tones and textures of the Autumn season.

TELL US THE NAMES OF 3 WOMEN THAT INSPIRE YOU & WHY?

1. Catherine Farrant – founder of Ossa Organic, a friend and fellow entrepreneur with a passion for what she does and who has worked endlessly to achieve her dream with Ossa. (www.ossaorganic.com)

2. Sisters Vix & Hattie of Octavia Hix – their luxury resort wear was included in Fortum & Mason’s summer collection this year, quite a big deal! (www.octaviahix.com).

3. Our mothers – a cliche but true. Both worked whilst raising kids and we have endless admiration for them as we are in the thick of it and know how real the juggle is!

 

Thank you so much Astrid and Emma for answering the questions and giving us an insight into Glammrags.
We look forward to watching your business grow.
Danni x