An Interview With
Don’t Buy Her Flowers
I’ve been following Steph on Instagram for a while now, because I think she is an inspirational Women in business and I love her honest and relatable posts about Motherhood.
Steph is a mother of three based in Richmond. She launched her business ‘Don’t Buy Her Flowers’ in November 2014. DBHF is a thoughtful gift company selling gift packages for anyone needing TLC, including birthdays, get well or bereavement, or just when someone needs cheering up, as well as corporate gifts. The thing that sets them apart is that all their packages are about encouraging the recipient to take some time for themselves, whether that’s with a hot drink and epic biscuits or curling up with cashmere socks and a good book.
So i’m thrilled to feature her today on Mama Tribe. Read her interview below…
Tell us about your career journey that led you start up your own business
I went straight from University to working in regional Government communications, then moved on to national campaigns like stop smoking and education. I then went to EDF Energy to run the London 2012 sponsorship campaign. I loved pulling teams together and integrating all the different elements of a campaign – from digital to media campaigns to PR to internal comms. I went back part time after each of my first two maternity leaves, but after the second one it felt different and I just didn’t have the same drive for that role, and I was struggling with how we were going to juggle the pick ups and drops offs. At the same time I couldn’t shake the idea for Don’t Buy Her Flowers – it just seemed so obvious. So it was a perfect storm and I had to do it.
What sparked the idea for your business?
We started originally as gifts for new mums as the idea came after our first baby, when I was inundated with well-meant bouquets. I was on the sofa feeling weepy and leaky and it struck me as bonkers that the go-to gift for new mums is another thing to care for. It turns out there are many occasions when people could do with some TLC and people want to let someone know they are loved. Starting a business felt like a massive leap – I had a good job and salary and no idea about business – so I started a blog first, writing honestly about motherhood and relationships. It really took off and that gave me the confidence that if people related to the blog, there was something in the idea of new mums finding it tough and needing TLC. I quit my job and launched six months later.
Thanks so much Steph, it was so great to hear a bit about your business and motherhood journey. Danni x
Follow Steph and check out her business …
WEBSITE : Don’t Buy Her Flowers
INSTAGRAM : @dontbuyherflowers
INSTAGRAM : @steph_dontbuyherflowers
FACEBOOK : https://facebook.com/dontbuyherflowers