Packing for a holiday can be seen as a stressful job!


Ensuring you have the right mix of those practical, necessity items and those cool and chic pieces that are stylish and still offer some on trend designs.




For boys there is a tropical vibe happening with a strong graphic direction. Plants and animals of the jungle including metallic insects are key. Colour palettes are vivid with neon and fluorescent tones across jersey, cotton and denim fabrics.

For the girls we are seeing lots of clashing prints and colours are vibrant and bright that are grounded with earthy sun bleached tones. Pieces are featuring pom poms, embroidery and tassels. Again across jersey, cottons but light wash denim. Graphics are inspired by large scale florals, tropical plants and local crafts.

The mama tribe directory has once again provided some great inspiration and although this list isn’t extensive and isn’t a infinite guide to reducing the stress and chaos of packing for the family, it is however, our top picks of some of the coolest pieces from some of the cool brands that will give your and your little ones’ summer look a chic shake-up.




This independent online store has some super cool and stylish products for pretty much every occasion. Holiday shopping is no exception. We love the Avery Row travel mats which would be perfect for the beach or anywhere on the go! Stylish and portable.

For The Love OF Mum SummerFor The Love OF Mum SummerThe Fornessi spring/summer baby wraps that come in a range of gorgeous colours are also a great holiday companion for really little ones. They fit neatly into changing bags and the colours are perfect for any summer outfit.

However, the collection of bags from Olli and Ella are beautiful. These bags will look just as cute with your evening maxi as they will with your towel stuffed inside.



From gorgeous UV protective swimwear, adorable Moschino Teddy sandals and candy scented jelly shoes, there isn’t much you can’t find here!

Look Like Cool Summer

Look Like Cool Summer

However, these slip free shoes are a winner for little ones on the move! These are cool, practical and help to keep the children safe.

They can be used for swimming and obviously help to avoid those slips around the pool. With heat proof soles, they help protect the feet from hot sand, uneven surfaces and sharp objects.



A lovely children’s collection featuring beach themed pieces. From t shirts, rompers and bottoms they will add to the perfect holiday capsule wardrobe. The hand drawn designs are super cute and are definitely holiday perfect. As SS18 has all been about stripes we just love the painted stripe harems!

Ink and Tot Summer





Colour and sparkle is what you’ll find here! A place to find those cool and stand out accessories for the beach. Sunglasses, sarongs, summer scarves and bags, all you need to accessorise the holiday wardrobe.

The Lion Sparkles Beach

Mama Tribe HQ are obsessing over these sunglasses. There is something to be said for a really great pair of shades. Teeny, tiny cat eye sunnies are all the rage for 2018. The 90s are back with a vengeance and this includes your eyewear!

The Lion Sparkles Sunglasses

You can find all of these brands plus more on our Brand Directory…

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