Alba Cusworth


Harry and Rose



Today we meet Alba, the Mama Behind Harry & Rose. The luxurious range features lovingly formulated baby skincare products developed in the UK and made with a host of natural, pure and organic ingredients.

Hi Alba, tell us 3 facts about you

I am the founder of Harry & Rose baby skincare. I live in Great Malvern with my husband & 6-year-old son.

Could you tell us a bit about Harry and Rose… 

We manufacture a range of baby skincare products that are based on natural & organic ingredients. Our aim is to deliver truly premium formulations at sensible/accessible prices.

What is your best-selling product?

Our Baby Soft lotion is extremely popular. It is based on a range of natural ingredients and smells divine. We have sampled many mothers & grandmothers who have purchased a lotion for themselves (as well as for baby!)

What is the best thing about running your own business?

It can be extremely time consuming and difficult to find the balance between family / being mum and running Harry & Rose. It is so rewarding when we receive a hand-written note or review from a parent whose baby has benefited from using our products – an amazing feeling that makes the commitment and long days/nights worthwhile.

What surprising lessons have you learned along the way?

I have learnt a great deal about belief & overcoming fear it surprises me that many exceptional people do not believe in their own capabilities. Overtime I have learnt that the word “no” can simply mean that people don’t understand your proposition.

How do you structure your days?

Business wise I try to work in time blocks – allocating time to my main activities every week, this ensures that I progress something in each area (without hoping between tasks and losing time). I make time daily to talk to customers – this is most important. The social media side of things is 24/7 making it very important to plan breaks and keep active weekly Tennis with the girls in my case.

What tools do you find indispensable for your business?

I-phone, coffee machine & comfy shoes.

Who do you admire most?

Serena Williams. Overcoming prejudice & the toughest of LA neighbourhoods to become the greatest champion in her sport – inspiring thousands of young girls along the way.

What’s in the pipeline for your business in 2018?

We are currently working on export opportunities for Harry & Rose together with some exciting new products, priority being a luxury treat for mum.

How do you want to be remembered?

I would love to be remembered as somebody that has left behind a positive influence (be that in consumer choice, nutrition or education). I hope to have given belief to people that doubt their own capability, even if that is just one person.

What’s the best advice you ever received?

“Believe in yourself”… simple yet so powerful. It is always about the attitude and believing… love to be reminded of this when feeling low.

 We have really enjoyed getting to learn more about you Alba, and hearing about life behind the scenes at Harry and Rose.

Good Luck and I look forward to watching your business grow!
Danni x