Tell us about your business and the type of products you sell?
All The Discos is a jewellery and accessories brand focused on bringing the disco into everyday life.
The name comes from my love of all things 80’s and 90’s related, especially the music. It’s just so fun and I often find myself dancing (and badly singing) away in my studio to a back catalogue of all my favourite 80’s pop classics whilst creating.
It all began with lightning bolt earrings which I lovingly call ‘Disco Bolts’. They were created to be fun yet lightweight, so they are really comfortable to wear all day whilst making a bold statement.
I then started designing and making bags and hair accessories. With a focus on reducing as much manufacturing waste as I can. I keep as many offcuts as possible from the bags I create and use them to make other products such as scrunchies, hair bands and pocket t-shirts.
Bags come in three sizes giving the option to take as little or as much out with you as you like, and if you want total handsfree I’ve just launched the ultimate 80’s accessories, Bumbags!
How did you come up with the idea and what motivated you to go for it?
I set up All The Discos because I wanted to bridge the gap between accessories that you only wear for a night out, (which after two kids I found became few and far between) and items which could inject that sense of fun into the everyday too. Be it for example, the school run, weekly shop, meeting or catch up with friends.
I spent over a decade in beauty retail management, and found it hard to return to my role full time once I had my second child. At this point I decided I needed to do something for myself so reduced my hours and started designing products. I’ve always sewn and originally created homeware products with a few earrings on the side, but as soon as I started selling at makers markets, it completely flipped, and now I solely focus on the accessories, and since then it’s gone from strength to strength.
What is your best selling product?
The best selling has to be the Disco Bolt earrings. Possibly because they come in so many variations. There is an option for everyone, and I’m constantly adding to it!
What do you love about running your own business and what do you find hard?
A few months ago I’d gone out for a meal with my parents and whilst waiting for them to show up, I saw someone walking past wearing a pair of earrings I’d made. It totally made my day! I love to see people wearing and enjoying what I have created. It is just me making from start to finish, so to see my items products out in real life is amazing and definitely a highlight.
Because it’s just me it can be tough. Especially coming from an environment where I was surrounded by colleagues and customers. It’s important to build relationships and that’s why I have found it important to make connections through places like Instagram, networking and now Mama Tribe.
What kind of BossMum are you and how do you manage the juggle?
I would describe myself as a developing Boss Mum. My youngest son has just started school, and having recently been made redundant from my other job, I now have the time and energy to really build and grow. This means that there is a lot of organised chaos at the moment! Working out new routines, further developing my brand, it’s a very exciting time!
What has been a particular highlight for you since starting your business?
I have just finished a pop up shop which has been a definite highlight. To see all your products fill a shop and have people specifically coming to visit was a dream come true. It’s definitely something I want to do more of in the future.
What’s next for your business?
I am launching a range of t-shirts and looking into adapting upcycled items. I did a sample run recently to test the market and they were really popular so they are the next addition to the range. I’m also looking for more pop up and market opportunities to spread the disco as far as I can.
What advice would you give someone who was thinking about setting up their own business?
What is your favourite Social Media platform and how has it helped in your success?
Self marketing is so important as a start up business, especially when there is minimal if any budget. So I have always found Instagram really useful. It can feel like a full time job at times, posting and building a following. But I have met some incredible people who have really helped me over the last year or two. It’s introduced me to fellow business owners, I have found markets and stockists through it and some fantastic people to collaborate and work with on lots of projects including my latest photo shoot.
What do you enjoy most about being a part of Mama Tribe?
Being part of a community. I’m looking forward to being able to connect and collaborate with like minded businesses and Boss Mums!
Thanks for giving us an insight into life behind All The Discos Steph, we love having you as a Member of the Tribe.