Carol Robinson

One of a Kind Club

Hi Carol,


Tell us about your business and the type of products you sell?

One of a Kind Club is a contemporary jewellery brand aimed to inspire everything I’ve learned about confidence and celebrate individuality through fun statement pieces that make an impact.



How did you come up with the idea and what motivated you to go for it?

After a long career in advertising I’ve finally settled on turning my love for jewellery into a living, it’s never too late. For years I fitted in jewellery making courses around my full-time career, I loved transforming my own work outfits, making them funky and distinctive. My eclectic collections are inspired by all the amazing women I encounter and the places I visit – from the Norwich Lane to the isles of Croatia to the stunning colours of Vietnam.


What is your best selling product?

Don’t really have one as jewellery is such a personal thing – I obviously love everything I make and offer but it’s really down to the individual




What do you love about running your own business and what do you find hard?

I love running my business as I’m empowered as individual and as a mum. I find it hard to promote me as a brand (although getting there by being braver) as when you work for someone else you hide behind their brand. I’m really putting myself out there to help everyone have a bit more confidence (through the power of jewellery and more to come).


What kind of BossMum are you and how do you manage the juggle?

I’ve always been organised. Even from a young age I was organising my older brother. I like to be in control although understand you can’t be a perfectionist all the time (although I still aim for perfection as this ties in with my values for quality). The kids and husband are super important to me but I’m also important so yes winging some of it.


What surprising lessons have you learned along the way?

People are inspired by me (yes me). I have more strengths than I think I have. Life isn’t always perfect. Not really surprised by these but good to acknowledge them.


Do you have a favourite app or work tool you think everyone should know about?

Although I love technology and when it works it’s amazing but still love a paper to do list.


How do you define success?

Positive feedback. Producing creative work. Being able to sleep at night. Or if you want to be more commercial brand recognition that through the power of jewellery I’ve increased customer confidence in themselves.


What is a normal day in your life like?

I work from home. No day is the same. An example of a day is I get up and have a coffee for 2 minutes with a few social media posts then my son wakes up and joins me for breakfast. I then get the husband and daughter up. Do the school run. Come home and work. Or go in to the city and either have meetings or get inspired for designs then it’s home, work whilst little one naps, then do school run, play with the kids, make tea, get them to bed eventually, then do some more work, then watch some trashy TV, have a bath, read a book and go to bed. Although it’s a juggle I love it.


What’s next for your business?

More jewellery obviously but 2020 is ramping up confidence and empowering women with events and collaborations to help you achieve this – so watch this space.


What advice would you give someone who was thinking about setting up their own business?

Organise and research your business making sure it’s needed but you’ll never know really until you just do it.


What is your favourite Social Media platform and how has it helped in your success?

Instagram – as it’s about imagery – and jewellery is visual but you can communicate your brand in a succinct and frequent way


Who inspires you?

My family, my friends obviously but from a wider angle Holly Tucker, Kathryn Tyler from Digital Mums and Mary Portas – all strong women who champion change.


What was your dream job growing up?

Photographer – you get to visit beautiful places, see things from a different perspective and share your talent with others


Tell us 3 facts about you…
  1. I have lost 2 stone in the last year.
  2. I was on Clothes Show Live as a model at the age of 11.
  3. I travelled 11 countries in one year with my husband in my late 20s as an adult gap year.


What do you enjoy most about being a part of Mama Tribe?

The kindness and encouragement of fellow mums who are all super talented and we need to shout about each other’s talent and give each other confidence.



Thanks for giving us an insight into life behind One Of A Kind Club Carol, we love having you as a Member of the Tribe.

Danni x


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