Daniella Walters

Pepi Collection

Hi Daniella,
Tell us about your business and the type of products you sell?
I am the founder of Pepi Collection, We make modern reusable nappies for babies with beautiful hand drawn prints. The drive of our business is to provide parents with an eco friendly alternative to single use nappies which are thrown in the bin after one use.

Our nappies are easy to use and come with two bamboo inserts allowing you to customise absorbency depending on your babies needs. Pēpi nappies are designed to fit babies from 3.5 kgs to 15 kgs with our clever custom fit system, as such, they should fit your baby from birth to potty training. We launched the business in August 2020 and aim to spread the many benefits about using reusable nappies!


How did you come up with the idea and what motivated you to go for it?

When I was pregnant with my first daughter, I was a part of an NCT group (antenatal group). We had a ‘lesson’ in cloth nappies and I found it to be a bit overwhelming at the time. With the arrival of my daughter, my husband and I started exploring more sustainable and friendly nappy options and I soon became a cloth bum convert and quite obsessed with the prints and growing my collection…. I joined cloth nappy groups in London and volunteered at cloth nappy libraries. I found the pocket nappies were the easiest to use for us and the most preferred amongst parents. Many patterns and prints on the market at that time were very bright and babyish….so I started looking at options to design a range in the UK.

What is your best selling product?

Our Christmas & Baby Shower Gift sets.  Pēpi reusable nappies make a practical, thoughtful gift. Perfect for when your own kids become mums and dads, for baby showers and to send your congratulations and support to new parents.

What do you love about running your own business and what do you find hard?

 I love the creative control / product development and knowing that we’re contributing towards reducing single use plastic consumption as disposable nappies can last in the landfill for 500 years, creating greenhouse gases!

What kind of BossMum are you and how do you manage the juggle?

I try to get as much done when my two year old is at nursery and my newborn is sleeping! My children also work with me: testing nappies and modelling Pēpi Collection nappies.

What’s next for your business?
We have our next collection of patterns due to be released in 2021, as well as some new Pēpi products to be launched!
We will also be looking to work with stockists in New Zealand and Australia.
What’s the best advice you’ve ever been given?
To know your numbers!  For example, your costs, turnover, P&L.


What advice would you give someone who was thinking about setting up their own business?
Firstly, you need a great product!! After that, become a great brand and product advocate.

Thanks for giving us an insight into life behind Pepi Collection Daniella, we love having you as a Member of the Tribe.

Danni x
Check out Pepi Collection in our Brand Directory.

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