Susanne Jones





Hi Susanne,


Tell us about your business and the type of products you sell?

Recently launched, Ponchlin is a stylish contemporary scarf and breastfeeding cover. Ponchlin Kids is a lifestyle scarf for toddlers to protect their clothes from dribbled food and toothpaste before they leave the house! I plan to sell via my website and social media pages. Ponchlin’s are currently made and designed in the UK.




How did you come up with the idea and what motivated you to go for it?

The idea behind Ponchlin started shortly after the birth of our first daughter Ava. Whether it was taking Ava to our friends’ weddings or burping her before work, my husband was driven mad by muslins that slipped off his shoulder and so, the idea of the Ponchlin was born. With weddings and a bit of fun in mind, we first started with a dinner suit print but our next two girls Alexandra and Scarlett meant we were a little distracted and with three girls under the age of 5 there wasn’t a lot of spare time! 7 exhilarating (and exhausting) years later as a mum, I am launching Ponchlin as a stylish, simple and contemporary accessory to enable mothers and children to have a practical garment to carry on with life’s everyday adventures.

I love the idea that my husband and I started this together and I knew I would always regret it if I didn’t bring my idea to life. I’ve designed Ponchlin to be a functional, every day item that does not compromise your style, I hope you agree and enjoy.


What do you love about running your own business and what do you find hard?

I love being able to use my creative side and also taking responsibility for something that my husband and I have built together, much like our three girls! I also hope my girls grow up in a world where they believe they can achieve their dreams whilst bringing up a family. I find the juggle hard as childcare is obviously very expensive and my husband works long hours.


What kind of BossMum are you and how do you manage the juggle?

Being organised obviously helps everything but one thing I have learnt, is the one thing you can’t “organise proficiently” is children! They get ill when you have deadlines or have a night out arranged so instead of feeling stressed about it, I try to work around it and just take a deep breath where possible and write lists of the vital jobs to do and do the others when there is more time!

What surprising lessons have you learned along the way?

I don’t think it’s surprising but the mum community is really inspiring and groups like Mama Tribe are invaluable! It took a lot of confidence to push myself to go and I am so glad I did!

How do you define success?

I think it changes with whatever it is you are trying to measure, but my ultimate goal is happiness. I want my girls to be happy at school, I want my business to make me happy in myself and as a result I hope to be happier mum and wife!!


What is a normal day in your life like?

At the moment I drop my big girls at school and try and do a little in the morning while my two year old plays around me, we then have lunch and then she tends to nap for two hours where I try and get as much done as possible! Then it’s school pick up, after school clubs, teatime and bed! I then use the evening to try and pick up on things when the girls are in bed.

What has been a particular highlight for you since starting your business?

Just seeing all the pieces coming together, the first time I saw the first prototype of the design made me feel so proud, and then the packaging exceeded my expectations and the photoshoot brought it all together!


What advice would you give someone who was thinking about setting up their own business?

Trust your instincts and go for it if you feel ready, you need 100% commitment so make sure you are ready.



Who inspires you?

I would have to say my children in the sense of what inspires Ponchlin, but there are so many inspiring people out there who I admire daily.


What was your dream job growing up?

Architect/interior designer



What do you enjoy most about being a part of Mama Tribe?

Being part of an inspiring and supportive community, it takes a village to bring up children but it takes more than that to start up a business and Mama Tribe gives you that “village”!



Thanks for giving us an insight into life behind Ponchlin Susanne, we love having you as a Member of the Tribe.

Danni x

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