Tell us about your business and the type of products you sell?
Hi, I’m Lydia, the founder, creator, candle-pourer, packer…and person on the other side of the screen at Shaanti!
The meaning behind the Shaanti brand is powerful in its intentions to help support and nurture women through motherhood. The word Shaanti means ‘inner peace, contentment and silence’ – which I feel sums up that deeply relaxing, cosseting environment I want Shaanti products to bring to your bath time. Our brand logo symbolises love – which is at the root of all we do! All our products are hand blended and created by me and then packed and sent out to you with all our love and support.
So why did I start Shaanti? The idea came from my own mental health issues – and the restorative, meditative qualities I found in the whole bathing ritual.
Through every stage of pregnancy and motherhood I found the retreat from daily life (both physically and mentally) that sinking into a warm bath gave me, truly powerful in helping me press pause and reconnect to my mind and body.
I wanted to help support and guide that experience for other mums – taking that time out, shutting the bathroom door and being able to do something for yourself that is about nurturing and regrouping is something I’m really passionate about. But I didn’t want it to be a superficial soak in the tub.
I have spent a long time developing the highest quality blends of organic essential oils to provide real, aroma-therapeutic benefits that you will feel long after you’ve pulled the plug. Whether that’s to calm an anxious mind during pregnancy, or soothe your swollen ankles, or it might be to help balance the roller-coaster of hormones and emotions in early motherhood. Perhaps you need help ‘switching off’ as a busy mum, or finding that work:life balance… whatever stage of motherhood you are at, we’ve got you mama.
How did you come up with the idea and what motivated you to go for it?
I live in Sussex with my husband and I’m a mama to one very cheeky boy, Max. I’m also a parenting and mental health blogger over at Mum’s Revolution. As a mum who suffers with mental illness, I know all too well how important it is to put my health first so that I can be the best version of myself, for me and my family. It’s something I’m passionate about and advocate via social media to normalise and speak out about maternal mental health.
Before I was a mum I would use baths as a form of therapy; I suffer with extreme anxieties that branch out into many different forms and can be overwhelming and stop me being able to enjoy life. I found baths mixed with organic essential oils and mineral salts so powerful at helping change my moods and mindset – they would calm and soothe me and help me to be able to refocus my energies. I would also use this quiet time to meditate on positive affirmations which would really help me re-focus on all the good things I wanted my mind to engage with.
When I found out I was pregnant I would take baths daily in order to relax my body and spend time bonding with my bump. It’s a beautiful way to really feel connected with your child before they come in to the world. Once Max arrived, I found that my anxieties were taking a huge toll on my body so having baths to relax, spend time alone and refocus the mind was an amazing form of therapy for me. My body and mind needed to feel nourished and cared for. As mums we don’t take nearly enough time to do that, but I know what a difference it can make to our overall well-being and mental health.
Now he’s not so little I take baths to restore and energise myself after chasing round after a non-stop 1 year old! I take some me-time to focus my mind on what I want, what I need and most importantly to be kind to myself. A beautiful candle-lit bathroom engulfed in gorgeous healing scents, letting your mind drift to somewhere positive whilst your body is being cared for is my kind of heaven. Teamed with meditation music I couldn’t think of anything more blissful or healing.
These trans-formative powers of the bathing ritual are what sparked my desire to help other mums – Shaanti means inner peace, contentment and silence – all the things we crave as mothers, and what we hope your bath with Shaanti products will bring you!
What is your best selling product?
The gift packages, people just love to spoil mammas – and sometimes themselves!
What do you love about running your own business and what do you find hard?
I love being able to do something I am so passionate about whilst being here for my Son. That’s a little bitter sweet because it’s also impossible to work with a toddler hanging off your leg, which is the hardest thing at the moment.
What kind of Boss Mum are you and how do you manage the juggle?
Totally winging it, I’m human and I try to be organised but with Social Media constantly changing it’s hard to keep up with that. Think I need to hire myself a virtual PA.
What surprising lessons have you learned along the way?
Research, research, research every little thing. If you’re going into business then you need to reach out to people already doing it and ask for things you don’t know that you need to know. The unknown unknowns I call them!
Do you have a favourite app or work tool you think everyone should know about?
Preview App for Insta has been a bit of a life saver and also Canva.
What is a normal day in your life like?
Toddler wrangling, Insta posting, analytics, more toddler wrangling, play dates, housework. I could go on but you get the picture.
What has been a particular highlight for you since starting your business?
The kindness of others in this crazy self employment game, there’s a lot of people who will give you free info for nothing in return. I think that’s something to really shout about in a day & age where you don’t get much for nothing.
What advice would you give someone who was thinking about setting up their own business?
Do it, you have nothing to lose. But understand that there is going to be a lot you don’t know and it will probably cost you more than you think initially. Just be prepared for those bumps in the road.
What is your favourite Social Media platform and how has it helped in your success?
Instagram because it’s the best visually for products.
Who inspires you?
J.K Rowling, Jo Malone, Kate Spade – women who shone brightly from the darkness.
Tell us 3 facts about you…
- I have a slight Aussie accent due to living there for 6 years despite being English.
- I have a hedgehog called will.i.am
- I’ve gone through my own maternal struggles, which you can read about on my blog.
What do you enjoy most about being a part of Mama Tribe?
Being part of an incredible movement of talented and inspirational women.
Thanks for giving us an insight into life behind the Shaanti Store Lydia, we love having you as a Member of the Tribe.