Saskia Crawley

Share The Joy Media

Hi Saskia,


Tell us about the Services you offer?

I’m a brand strategist & copywriter for kids & family focused businesses.

I help bring business dreams to life by working with other ambitious mums to unlock the power of words and position their brands for parent-attraction! Services include brand voice development, web copywriting, content idea generation, press release creation, social bio writing, packaging copy – anything wordy that can help strategically communicate what a brand stands for while getting to the heart of what their customer’s need.


How did you come up with the idea and what motivated you to go for it?

I’d been freelancing as a copywriter for nearly 10 years before I launched Share The Joy Media in 2017… I stumbled into writing out of school when I found a job post online and thought I’d hit the jackpot to be able to work from home!

I’ve always loved writing, but it wasn’t until my second child was born I knew I needed to take ownership of my business and re-position myself to take on work I was excited about (good-bye insurance companies and drone agencies!). Share The Joy Media was born out of a love for all-things-family and a longing to connect with other amazing women creating businesses around their kids. It was daunting niching down and closing off certain wider opportunities, but it’s the best thing I’ve ever done. I LOVE my clients!

My motivation has always been my family. I never dreamt I’d want to work as a mother… but I find the creative process extremely satisfying and over the years I’ve become passionate about empowering other women to go after their business dreams on the side of motherhood too. It offers so many opportunities to make family life better!


What do you love about running your own business and what do you find hard?

I love the flexibility and the creative fulfilment of bringing things to life – whether it’s for my own business development or through my client work. There’s something magical about seeing a muddled idea translated onscreen so others can understand – suddenly dreams become real!


What kind of BossMum are you and how do you manage the juggle?

I’m a big dreamer with mega organisation skills and a super stubborn side! I daydream and scheme a lot, make plans and then block out time each day towards each thing. I get clear on what I want and how it’s going to benefit our family as a whole, then use this as a driving force.

I’m by no means perfect at keeping it altogether though! My husband is a HUGE help as he’s a stay-at-home dad by day and stand-up comedian by many evenings… Which means he keeps the house ticking and allows me loads of me-time to get my head straight when motherhood & business feels too much.

Do you have a favourite app or work tool you think everyone should know about?

I depend on the Google apps! I love how everything auto-saves and everything is in one place. I’m not big on software use right now.


How do you define success?

Success to me is living the life that means most to YOU. A life that completely reflects your values and allows you to be your ‘best self’ on the terms you define, not what society tells you should be important.


What surprising lessons have you learned along the way?

I’m more fearless than I thought I was… It always saddens me how many women hold themselves back through self-doubt, and I’ve realised just how passionate I am about empowering other mums to just GO FOR IT. We all have fears and supposed ‘limitations’ but I think there’s ALWAYS a workaround…


What is a normal day in your life like?

We home educate our 6yo & 3yo so it’s a full-on day. We get up for breakfast at about 7 (after a half-asleep CBeebies/Netflix session) then start the day. I’ll often head out to a cafe until midday to work in peace while my husband spends time with the boys playing Lego or just letting them have time to be little! Then I’m back to make lunch which we have together as a family, before the afternoon which is ‘Mummy time’. This could be us playing, crafting, doing some sort of learning activities or going out, or just doing things around the house. Occasionally I’ll then work again of an evening, depending on what I’m working on – while I’m working on my course launch, I’m completely dedicated to it every night!


What has been a particular highlight for you since starting your business?

The clients I work with. It’s such an honour to be part of amazing women’s business journeys… to see them realise things they’ve wanted to do but not known how to. It’s hugely satisfying and I feel very fortunate to be able to do that.


What’s next for your business?

I’m re-launching ‘The Parent-Magnet Process’ my brand messaging, web copy & social content course for kids/family focused businesses – so women can learn how to do what I do for themselves. They’ll come away with the results of working with me on my highest package, but for less – and it’s going to be fun & digestible! It’s my dream to switch to passive income so I can focus on the boys education as they get older.


What’s the best advice you’ve ever been given?

Work on your mindset. Mindset coaching has been a huge in my business development. I’ve invested thousands on noticing my limiting beliefs and learning how to move past them.


What advice would you give someone who was thinking about setting up their own business?

Go for it! You can only regret not trying?! At times it MAY feel like the most challenging thing in the world…but if you create an authentic business selling to those you can bring joy, and KEEP AT IT, the highs will outweigh the lows.


What is your favourite Social Media platform and how has it helped in your success?

Instagram has been my number 1 way to get clients. I think 80% of my clients have come from Instagram. The beauty is, if you get your messaging right – content can stay on for months and still have value. I’ve often signed new clients via Instagram without updating my feed for weeks.


Who inspires you?

My sons. I have to be honest in that I don’t really look up to anyone in business and wish I could be like them… I’ve already mentioned how much I love my clients, but my biggest inspiration comes from my children. To see them so pure and enthusiastic about life – completely unashamed!

Our house is loud – always singing and whistling and bouncing about… Many days it’s exhausting, but a lot of the time I’m completely inspired by the way my children are so tiny and yet such huge characters! They know what they want and they ask for it (again and again and again…). They have an idea and they act on it! I just love that about them. I wish more grown-ups were free and unafraid, from revealing their sensitives to their wildness. It’s one of the main reasons we home school (I’d hate that to be quashed out of them) and a huge encouragement to be authentic in my business.


What was your dream job growing up?

A pop star! This was something I was pursuing on the side until my eldest was born (24). I did a degree in Popular Music, had meetings with executives at EMI and was told I had a nice face by James Blunt… But I didn’t want to pursue that around a newborn. Songwriting is something I plan to get into again soon though…


Tell us 3 facts about you…
  1. I’m the eldest child of 4, my siblings all have unusual names too.
  2. My husband is my highschool sweetheart (we started ‘going out’ at 15).
  3. I have a Diploma in Musical Theatre.
What do you enjoy most about being a part of Mama Tribe?

I love that there’s a platform empowering mums selling to mums and connecting us all! There really is something unique about being a mother AND running a business and I’m with Danni in championing all those who are!



Thanks for giving us an insight into life behind Share The Joy Media Saskia, we love having you as a Member of the Tribe.


Danni x


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