Tell us about your business and the type of products you sell?
I’m an American who has lived in the UK for 23 years. 15 years ago I took some of my bakes to our local farmers market – and that’s where the story started. From there, I went on to various markets and food festivals around Yorkshire. Five years ago I had reached the limit to what I could make in my home kitchen – even with three ovens! So I took the leap and set up a professional kitchen with all the necessary commercial equipment needed – large batch mixers, 10 rack oven, cooling racks etc. At around the same time, the website was launched. Over the last few years (2020 excepted!) I and various helpers have travelled up and down the country doing large scale food festivals – spreading the joy!
My bakes are truly authentic (as am I) and genuinely introduce a different style and taste compared to British baking. They really are different – and I’m not saying one is better than the other! My products start with the authentic and then have been given my own contemporary twist, with the range growing all the time. Finally, I would wish to point out that I am very (very) fussy about ingredients. Only free range eggs, quality Belgian chocolate (over a kilo in every tray of 20), pure vanilla extract and real butter. And they’re big! Weighing between 120-160gms and about 25mm square.
How did you come up with the idea and what motivated you to go for it?
I thought it wold be fun to take some bakes to our local market and sell to friends and neighbours. Who knew where it would take me?
What is your best selling product?
it’s probably our New Yorker and our sea salted caramel brownie – followed closely by all the rest!
What do you love about running your own business and what do you find hard?
Meeting people and hearing their reactions to my products. I love that – and have missed that very badly this past year. Yes, it can be very hard work – but the positive feedback is very rewarding.
What kind of BossMum are you and how do you manage the juggle?
The people who bake with me are all like daughters, and I’m a BossWife! My husband, aka Mr Yummy does a lot of the heavy work and paperwork, leaving me to do what I do best – create wonderful products!
What surprising lessons have you learned along the way?
That in order to grow, you have to let go of your baby and learn to delegate – and trust those that work with you.
Do you have a favourite app or work tool you think everyone should know about?
How do you define success?
Loving what I do, hearing what people think about my products, looking forward to every day and coming up with new products for everybody to enjoy.
What is a normal day in your life like?
Getting up – going through the previous days online orders, getting them made up and making sure we have plenty of product available. All this with the help of Mr Yummy and my daughters, none of whom live at home anymore, but all have various PR, creative and website skills.
What has been a particular highlight for you since starting your business?
Being featured in Sainsbury’s magazine (twice), Yorkshire Life and getting the business mentioned on TV, and watching the business go from strength to strength.
What’s next for your business?
What’s the best advice you’ve ever been given?
Be true to who you are.
What advice would you give someone who was thinking about setting up their own business?
What was your dream job growing up?
Becoming an art therapist.
Tell us 3 facts about you…
- I’m 63. (but feel 23).
- I’m American.
- I have five daughters, sons-in-law and six grandchildren!
What do you enjoy most about being a part of Mama Tribe?
I love reading about all the amazing accomplishments that Mamas can achieve.
Thanks for giving us an insight into life behind The Yummy Yank Lisa, we love having you as a Member of the Tribe.