Tell us about your business and the type of products you sell?
The award winning ZIPPYUP is an affordable, good quality, practical baby sleep-suit with a head to toe zip for easy, quick nappy and outfit changes. For parents of newborns the zip makes night changes much simpler, with built in mitten cuffs it stops scratching too. Sizes go up to 18-24 months so little wrigglers can be changed in record time before they make a quick getaway.
How did you come up with the idea and what motivated you to go for it?
I spent the majority of my career in the fashion industry working with factories making men’s and women’s clothing for high street stores. Working with designers and buyers to import and supply large retailers on time and on trend. I made the leap of running my own business when I became a mummy with my first baby, I realised there was a need for affordable zip baby clothes (I still have no idea why poppers are used on the majority of baby-grows?!). I decided to put my experience of design and the clothing industry to good use and created ZIPPYUP. I can fit my business around family life and I only have myself to answer to.
What is your best selling product?
I’ve had to compromise on the selection of colours I can offer due to budget, I would love to have a wide range of colour combinations, prints and stripes for customers to choose from but to keep costs down and the product affordable I need to order reasonably large quantities and so cannot risk a colour not selling well. Customers are also still very keen to buy pink for girls and blue for boys. Although Aqua has been my best selling colour to date.
Do you have a favourite app or work tool you think everyone should know about?
My favourite app that I use all the time is ‘Preview’ which allows me to plan my Instagram feed in advance. I try to plan at least two weeks ahead and adjust as I go through the week
What is a normal day in your life like?
I am a solo team with the help of my two little boys aged 3 years and 18 months. I am the designer, buyer, marketing dept, social media guru, pick & pack and customer service. Everything from the logo design to the budgeting is down to me.
What has been a particular highlight for you since starting your business?
We have been featured in Tatler magazine and also won a Silver Award in Project Baby Magazine, also excited to have been shortlisted for Made For Mums awards 2019. It’s always lovely to get great feedback from customers and reviewers…it can only help to improve what I can offer.
What’s next for your business?
The aim for ZIPPYUP is to become the go to zip baby-grow company, with a huge choice of designs, colours and patterns for customers to select from. It’s currently the best priced zip baby-grow on the market at £15 for 2.
What advice would you give someone who was thinking about setting up their own business?
Make sure you do your research on your product or service, set up your Social Media long before you go live as you can build the following while you prepare your business.
What is your favourite Social Media platform and how has it helped in your success?
Instagram is by far my favourite Social Media platform. Growing the following for ZIPPYUP has been great, the mummy community and bloggers on there have been so supportive.
Thanks for giving us an insight into life behind ZIPPYUP Angela, we love having you as a Member of the Tribe.