Tell us about your business and the type of products you sell?
I started Little Writing Company in Autumn 2017 to support parents who want to help improve their children’s literacy (specifically writing) at home. I started to create my own literacy workbooks for the children I used to teach because I never liked the generic plastic workbooks you can get in shops.
The business then naturally grew as more parents placed orders through word of mouth. After great feedback from parents, I decided to take the business ‘online’ and then added more workbooks, notepads and stationary to the collection. All my products have been designed and made with great care with the sole purpose of helping children fall in love with writing. I outsource the printing but I currently put them together all our workbooks and notepads by hand, although this is becoming more and more difficult as our company grows.
How did you come up with the idea and what motivated you to go for it?
I came up with the idea because I could see there was a gap in the market for lovely workbooks that children could keep and treasure. I was already selling products through word of mouth so decided to dive into selling them online as it seemed the natural ‘next step.’
What is your best selling product?
Our Reading Journals are very popular which are filled with a range of activities which aim to give children a better understanding of their favourite book.
What do you love about running your own business and what do you find hard?
I love the buzz that comes with getting our name out there and getting such lovely feedback from parents and children. I find juggling working at my day job part-time and being a mother to two young children hard – there is never enough hours in the day.
What kind of Boss Mum are you and how do you manage the juggle? (e.g; everything has to be organised, or just winging it)
I try and be as organised as possible and some days I surprise myself with how much I get done… other days I just wing it. I use a lot of ‘notes’ on my phone and a lot of reminders to get me through. I’ve just purchased a new planner for the New Year so hopefully I’ll be much more organised come January.
How do you define success?
Success for me is for the business to grow to a point that it will be the ‘go to’ place for children’s literacy support, materials and stationery.
What is a normal day in your life like?
I do my day job in the mornings and the children go to nursery/pre-school then in the afternoon I try and make sure my focus is on my children so I mainly work on Little Writing Company in the evenings. I manage the juggle by giving myself 7pm-8.30pm to work then I always stop working at 8.30pm to have some downtime. I also work Sunday mornings when my husband takes the kids out for a few hours which is great chunk of time which I can get tasks done.
What’s the best advice you’ve ever been given?
Be consistent and do something every day towards your dream!
What advice would you give someone who was thinking about setting up their own business?
Do it! Even if it’s not perfect, you can adapt and change as you go along. If you wait for it to be perfect then it will never happen.
What is your favourite Social Media platform and how has it helped in your success?
Instagram has helped me hugely especially with connecting with other businesses and finding communities to join.
Who inspires you?
Carrie Green (Female Entrepreneur Association) is a huge inspiration and I enjoy watching her videos and business advice. I also enjoy watching the YouTube channel Impact Theory for inspiration.
What do you enjoy most about being a part of Mama Tribe?
Being part of the private Facebook group is fantastic – I’ve met some lovely people and fantastic businesses.
Thanks for giving us an insight into life behind the Little Writing Company Jo, we love having you as a Member of the Tribe.