Why is Personal Branding becoming more important in business?
Are you noticing lots of businesses popping up everywhere? It is now so easy to launch a business online and more and more people are doing it. Especially those trying to find that work life balance with raising kids. It’s now easier than ever to sell to the world (not just local) in this digital life we live.
This is why it’s so important to get you across and what you do to the world, especially if you are a service showcasing your expertise. They want to get to know the real you and trust you before they buy. This can be so difficult with so many businesses out there doing the same thing.
I’m Lisa from Little Beanies Photography. I meet so many mums launching businesses or mums trying to keep their businesses going when they have kids. So this was just perfect for me launching my Personal Brand Photo-shoots. I’ve put both my creative photography skills and 15 years worth of Corporate Marketing experience together to give you a Personal Brand Photo-shoot that will really help you stand out versus your competition. With so many business going virtual now and being able to run them from your kitchen table, its so important to create cut through and shine above the rest. And what makes a business different, often it’s actually you!
So what is Personal branding?
Personal branding is about establishing who you and your brand are and promoting what you actually stand for and communication it in the right way that represents who you are or want to be.
Your personal brand is the experience and skills you have to make everything you do unique. If you do this effectively, your personal branding will differentiate you from other professionals and more importantly your competition. The process often helps you find out why you are different too.
I am obviously going to talk more about it from a photography perspective but personal branding is much more than that. Read Vanessa from Mrs Social’s blog ‘The Art of Personal Branding’ to understand more about the entire package you need to be from consistency in blog and social posts to your logo and artwork itself. She is a great example of how investing in her brand is really setting her apart from her competition. We had a great time on her Personal Branding Photo-shoot in Leamington Spa.
“Lisa is super fun! – The shoot just felt like hanging out with a girl friend all day (minus the cocktails!) we had such a giggle and she really put me at ease. My cheeks hurt so much and by the end of the day I needed a nap!!
Why have a personal branding photo-shoot with Little Beanies Photography?
I spend my time getting to know you and your brand to deliver imagery to get your brand and your true brand values across to your potential clients. Your market is most likely already crowded and you want to show then how you are different and approachable.
There are a variety of sessions to choose from. Maybe you just need to make the first step and have a head-shot session. Or your maybe up for a few hours or even half a day of capturing you as you are in your business environment. Depending on which package you go for, I include a pre-session chat to go through what you want to achieve for your brand including, styling, colours, props and how the day will flow and there will also be a joint creation of a Pinterest board to help bring it to life before the day. So everyone feels confident on the day and we get the most from it. Sessions start from £125.
The pre-session chat and ideas board are an absolute must to make sure that we get what we need from the day. The more prep you do the better you will feel in front of the camera and trust me by the end your mouth may hurt from smiling so much but we have so much fun and laughter our tummies hurt!
Don’t be nervous
Don’t worry about being nervous. It’s so easy to shy away from the camera but I can completely put you at ease. Don’t forget I want to capture the real you, not a staged photo that shows zero personality and I won’t stop until I’ve got it. I absolutely loved getting to know Danni and her Mamatribe brand and we really did have lots of fun along the way.
“Investing in high quality branding photography can play a huge role in scaling your business up to the next level, increasing your visibility and reach. Ultimately increasing your income through new clients, customers or sales.”
Why Little Beanies Photography is different?
I’m not a photographer that just takes a good picture. I’m a mum too. A mum that understands how to make you look your best and get the best from you. We never feel brilliant after having a baby but I will do my best to help you in every-way.
“What I loved was Lisa’s collaborative approach – she took time through a secret Pinterest board to brainstorm angles, shots, looks and backgrounds so we were both confident going into the shoot”.
So if you really want to stand out, then stop using generic stock photography and get in front of the camera. This really can set you apart from the rest and show you really do mean business.
I’ve love to hear from you so let’s chat!
Little Beanies also creates beautiful natural looking head-shots and enjoys lifestyle product photography. Please let Lisa know if you are interested in product photography too, she is happy to travel or previous clients have posted items to photograph upon agreeing a brief.