Etta Loves

Clever muslins for tiny eyes – developed with love and science to stimulate your baby’s eyes.

Sat on her sofa with a heap of mucky muslins by her side, founder Jen Fuller realised that her 6-week old daughter Etta was staring at her top. It was the first thing she’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.

After a month of trying to rotate black and white clothing (which got both difficult and boring) she started thinking; why isn’t one of the most seen items by babies designed to stimulate them and capture their attention? And why wouldn’t you use medical knowledge of babies’ visual development to make them the best that they could be at doing this? And while you’re at it they should be stylish.

Functional, developmental and stylish muslins are what she set out to create.

Etta Loves muslins are not only practical, super-soft, absorbent 100% cotton, but they have been designed with input from an early years visual expert, to ensure that they stimulate babies’ visual and cognitive development. As such the range is split between 0-4 months and 5+ months.

As an added bonus they look fabulously stylish, so whoever uses them will look great, regardless of which bodily fluid they might be trying to catch…

The first range “Animals” is available as a 0-4 month-old 3-pack, XL (seriously huge) muslin in 0-4 months and 5+ months as well as a sensory washcloth and oh so stylish bandana bib.




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