Lily and Fred
Lily & Fred is an independent boutique stocking some of the most beautiful and on-trend brands for babies and children from around the world. From children’s clothes to new baby gifts, and gorgeous keepsakes that will be cherished for years to come, there is something for everyone, including mum. You will find a treasure trove of stylish and unique finds for the modern family that you will love as much as they do.
Lily & Fred is the creation of Laura, a mum of four. Using her expertise as an every-day mum and an eye for something pretty, she has carefully hand-picked the collections, creating a shopping destination for babies and children of the highest quality. Sourced from small mum-led startups here in the UK, to large companies across the globe. Many of the products are either hand-made or produced in ethical/fair trade conditions, because we believe everyone deserves to be treated with dignity. Giving back will always remain at the core of Lily & Fred and so we have committed to donating 10% of the profits to charity. By shopping with Lily and Fred you will have the opportunity to play your part in making a difference in the lives of others.